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For busy founders and brand leaders feeling stuck:

Get strategic clarity that drives momentum, without the BS or burnout.

With 18 years untangling brand complexities, I fix the clarity, focus, and bottlenecks stalling your growth.

GET IN TOUCH (AND STOP THE STALL)

For founders and brand leaders feeling stuck:

Get strategic clarity that drives momentum, without the BS or burnout.


With 18 years untangling brand complexities, I fix the clarity, focus, and bottlenecks stalling your growth.

GET IN TOUCH (AND STOP THE STALL)

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What Clients Are Saying About Their Big Wins 

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What You Get When We Work Together

Clarity on what’s working, what’s not, and what to stop.
Positioning and messaging that connects, not just "sounds nice."
A clear, actionable roadmap instead of a deck collecting dust.
A candid partner who shows up, gives a damn, and tells it like it is.
Confidence to lead, decide, and grow without second-guessing.

 

Brands with clarity can save up to 30% in acquisition costs (HubSpot), double their conversions (ConversionXL), and grow 1.4x faster (Forrester).

From Scattered to Scaled, Here's How I Help 

Strategic diagnosis of what's holding your brand back from converting, scaling, or standing out.

Ideal For: Businesses with unclear direction, messy messaging, or brand misalignment, and ready to get clear on what to fix first.

Outcome: In-depth audit of your positioning, messaging, funnel, and decision-making friction to pinpoint where growth is leaking. Powered by DREROC's Clarity Conversion Blueprint and AI-enabled diagnostics.

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Focused strategy to reset your brand's growth engine with clarity, not patchwork or guesswork.

Ideal For: Businesses that know what’s broken and need sharper strategy plus a focused roadmap to scale smarter and faster.

Outcome: Strategic blueprint including competitive positioning, messaging architecture, 90-day execution roadmap, and team alignment. Designed to sharpen focus and get your business compounding again.

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On-demand Brand Strategist (Fractional CMO) without the full-time hire vs. another marketer in the weeds.

Ideal For: Businesses with executional support but lacking senior guidance on decisions, priorities, and brand alignment.

Outcome: Senior strategic leadership without the full-time hire. From brand and campaign alignment to messaging oversight and team prioritization, this partnership helps you grow with clarity and consistency.

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18 Years Untangling Brand Complexities


Nice to meet you, I'm Diana! After leading brand strategy at PepsiCo, Dare Foods, Loblaws, and Google, I launched DREROC to bring clarity to businesses ready to grow.

I don’t do generic. I show up, think hard, and treat your business like my own - with sharp strategy, plain language, and real partnership.

If your marketing feels busy but not effective, you’re not alone. I help brands cut through the noise, regain clarity, and grow with confident, no-BS direction.

GET IN TOUCH

18 Years Untangling Brand Complexities

Nice to meet you, I'm Diana! After leading brand strategy at PepsiCo, Dare Foods, Loblaws, and Google, I launched DREROC to bring clarity to businesses ready to grow.

I don’t do generic. I show up, think hard, and treat your business like my own - with sharp strategy, plain language, and real partnership.

If your marketing feels busy but not effective, you’re not alone. I help founders and brand teams cut through the noise, regain clarity, and grow with confident, no-BS direction.

GET IN TOUCH

Ready To Stop Guessing & Start Scaling?

Let’s build a brand that actually works for you, your team, and your bottom line.

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FAQ: What It's Like Working Together

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