Capture More Consumers & Market Share With Impactful DFY Strategies Backed By A 15+ Year Brand Expert

DFY Tailored Brand Playbook Package

• This package is for: 1) startups seeking to establish a solid foundation for their branding principles and development, or 2) established businesses aiming to rebrand and reposition themselves in the market.
• Duration: 8-10 weeks
• What's included:
  • In-depth analysis of your industry, company, competition, and consumers.
  • Outlining insights and white spaces within your brand strategy.
  • Identification and understanding of your ideal consumers through detailed avatars.
  • Clear definition of your company's purpose, vision, mission, and values.
  • Positioning or repositioning your brand to stand out in the market.
  • Development of a unique value proposition, personality, and voice for your brand.
  • Crafting a compelling brand story and messaging using a proven framework.
  • Visual mood board to bring your brand to life, complete with a suggested color palette if needed.
• Deliverable: you'll receive a digital copy of your final comprehensive brand playbook outlining all the inclusions above.

DFY Marketing Strategy Blueprint Package

• This package is for businesses who have an established brand identity / brand strategy and are now seeking a marketing strategy to communicate their brand to consumers and sell their offerings.
• Duration: 8-10 weeks
• What's included:
  • In-depth analysis of your industry, company, competition, and consumers.
  • Mapping your consumer journey to nurture them at key touchpoints: awareness, consideration, purchase, and loyalty.
  • Identifying white space opportunities to stand out from competitors.
  • Creating a start-stop-continue plan of action.
  • Prioritizing short-term vs. long-term strategies to drive focus for your brand.
  • Deconstructing and framing your brand story to connect meaningfully with consumers.
  • Directional strategy on the most effective platforms and content for your brand.
  • Visual mood board to illustrate relevant areas of your game plan.
• Deliverable: you'll receive a digital copy of your final comprehensive marketing strategy blueprint outlining all the inclusions above.