18 Years Dissecting CPG Brands
Hi, I'm Diana Rocca! I help CPG brands figure out why they’re being overlooked and what to fix so they can actually compete and convert.
I bring 18 years of big-brand rigor (PepsiCo, Dare Foods, Loblaw, Google, and BRCGS) with founder-level speed and accountability. So I understand how your brand needs to perform on shelf, online, and across real buying environments.
This isn’t just about making your brand “look better." It’s about making it easier for customers to choose you. Because if your brand doesn’t stand for something, why should anyone stand with it?
What You Can Expect
Most brand work focuses on:
- Visuals
- Campaigns
- Surface-level messaging
But that’s not where the real problem usually is.
I focus on:
- Where your positioning breaks down
- Where your message isn’t doing its job
- What’s getting in the way of conversion
Because if those aren’t right, everything else underperforms.
What It's Like To Work Together
Collaborative
We're partners tackling challenges together - with expert guidance, of course.
Clear & Direct
No industry BS, no fluff, no jargon. Just us having honest conversations.
Practical
Smart, actionable outcomes that actually move your brand forward.
All In
I show up, think strategically, and care hard about your success.
If your brand isn't getting chosen, there's a reason.
And it's usually not what you think. Let's fix that.
Your Product Isn’t Getting Chosen. Find Out Why.
Get your free 2-minute CPG Brand Self-Assessment to uncover what’s stopping customers from choosing your product.
