Hey, I’m Diana Rocca, your no-BS brand strategist. I help brands cut through the noise with sharp strategy, positioning, and messaging that land. My background (17+ years now) spans Pepsi, Google, Dare Foods, and Loblaws. I started DREROC to help founders and leaders build purposeful brands that connect, convert, and scale while saving time, money, and energy.
At the end of the day, if your brand doesn’t stand for something, why should anyone stand with it?
Why I Do What I Do
Your work matters and so does how people experience it. I’m on a mission to help founders and teams:
- Find clarity in complexity to cut through the marketing clutter
- Create brands that aren’t just seen, but felt because connection is your competitive edge
- Build with finesse, not fluff so you can stop wasting money on guesswork
- Stay curious so that your brand stays ahead, not behind
If that resonates, we’re already a good fit.
LET'S CHAT ABOUT YOUR BRAND
What It's Like To Work With Diana: What You See Is What You Get, No Surprises
Collaborative
We're partners tackling challenges together - with expert guidance, of course.
Clear & Direct
No industry BS, no fluff, no jargon. Just us having honest conversations.
Practical
Smart, actionable outcomes that actually move your brand forward.
All In
I show up, think strategically, and care hard about your success.
Grab Your Free Guide Before Your Brand Leaks More Money!
Subscribe today to get started with the 5 non-negotiables every brand needs to attract, convert, and scale
